What do you do when you are feeling rather unwell and are experiencing unfamiliar symptoms? I’m guessing the answer is: Google your symptoms or ask your social network for advice. For many of us today, the social media has become the go-to place for self-diagnosing health issues, gathering feedback on the efficacy of medicines, figuring out treatment options, and understanding diseases. While this instant accessibility to information empowers consumers, it creates several challenges for pharmaceutical companies, making them reluctant to embrace social media platforms.
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